Tobacco – A threat to Development
Let’s showcase your talent and creativity in videography and infographics!
Tobacco is addictive and harmful. But the tobacco industry sells this harmful product which causes numerous diseases and results in 500,000 deaths in the ASEAN region ever year.
The tobacco industry is the problem. It has not admitted it’s a bad business and continues to downplay the ugly truth about its products and its effects. It continues to target young people through music and promotional activities, gives grants to charities to win public approval, and encourages poor people to smoke cheap cigarettes. These industry tactics must be exposed and the industry must be de-normalised.
May 31 is ‘World No Tobacco Day’ (WNTD)
This year the World Health Organization’s theme for WNTD 2017 is “Tobacco – a threat to development.” Tobacco use hinders development in many ways. Reducing smoking and speeding up tobacco control measures will help countries achieve the Sustainable Development Goals and ensure “no one is left behind.” You can find out more about how tobacco is a threat to development, here:
We are challenging you – look around you and see what the tobacco business is doing in your country. Tell us in a short video or infographic how to stop the tobacco business from hooking children, polluting the environment with cigarette butts, and making poor people waste their money by smoking. You can say it simply or create an innovative storyline. Of course, the more creative and relatable to everyone, the better. We are giving some examples to get you started:
- Expose the lies the tobacco business tells about not targeting youths;
- Illustrate how poor people become even poorer by smoking, as the poorest people who smoke spend less money on basics such as food, education and health care;
- Reject tobacco industry’s corporate social responsibility (CSR) activities which falsely claim to reduce poverty in your country;
- Cigarette butts contain nonbiodegradable plastics (cellulose acetate) and poisons that end up in the sea and threaten sea life
- Tobacco growing destroys the environment as it requires large amounts of pesticides and fertilizers which are toxic and pollute soil and water supplies, as well as cutting down millions of trees to cure tobacco leaves;
For Information about the tobacco industry: http://tobaccowatch.seatca.org/
Our Tobacco Control Atlas: ASEAN Region, Third Edition also contains a lot of information which will be helpful in your video or infographics. Available at our website: http://bit.ly/2em2M2w
- The video should run for a maximum of 3 minutes.
- Entries should be original and should not have been submitted to any other video contest.
- Creativity is encouraged thus execution of the material may be in any form – documentary, a music video, silent film, animation and the like.
- The video should be in mp4 format.
- Video resolution should be at least 720p (1280×720), 25 frame rate.
- Videos can be in English or your local language. English subtitles should be provided for entries which are not in English.
- Videos should not contain any offensive or inappropriate language and/ or content.
- All materials used for the video must be properly cited and referenced if not original.
- Video entries should begin with a 10 second full-screen “title screen” that includes the following information:
- Producer’s Name
- Title of Video
- Total running time (not including the 10 second title screen).
- Infographics should be in two versions (English & your local language).
- Size of infographics should be at least 2550 x 3300 pixels (8.5 x 11 inches).
Submission and screening
- Deadline for submission of entries is 30 April 2017.
- To submit an entry, upload your video (as “unlisted”) on YouTube or your infographic on Facebook. Engagement (Likes & Comments) will be part of the criteria for judging. Email the YouTube or Facebook URL to firstname.lastname@example.org together with the following information:
- Name of the Organization
- Name of the College/University of the organization
- Names of two (2) representatives of the College/University/Organization
- Contact numbers and email addresses of the representatives
- Short video description
- Criteria for Judging
- Creativity and Originality – 30%
- Number of Facebook & YouTube Likes & Comments* – 15%
- Number of Facebook & Youtube Views* – 5%
- Relevance to the theme – 40%
- Overall Appeal – 10%
*Users must subscribe to the channel first before liking the videos. Likes from those who did not subscribe will not be counted.
All qualified videos will be uploaded to SEATCA’s Facebook Page and Youtube Channel for public viewing. Owners of the materials will be credited appropriately.
- Only residents of ASEAN countries who are between 15 to 24 years old are eligible to join. If you join as a team, team members must be between 15 to 24 years old.
- Participating individuals/teams are required to join a webinar on Tobacco Industry De-normalization prior to creating the video or infographics to ensure that you are on the right track.
- Webinars are scheduled on 22 March (11am, Bangkok time) and 23 March( 6pm, Bangkok time).
- Participants must notify SEATCA that they are joining the webinar. Send an email to email@example.com cc: firstname.lastname@example.org and email@example.com. Use subject: TID Video/Infographics Competition. Questions and other inquiries can also be sent to the same email addresses.
- Within 7 days after the webinar, participants must submit in writing their ideas or concepts in no more than 500 words. Within 24 hours after receiving the concept note, if the concept is approved, SEATCA will give a go-signal to the participating teams to proceed.
Winners and Prizes
- There will only be one (1) winner per category (video and infographics) per country.
- Winners will be announced via SEATCA’s social media accounts on 8 May 2017, and they will also be notified through email.
- One (1) representative from each winning team will be sent to an all-expenses-paid trip to Bangkok, Thailand (4 days/3 nights, inclusive of travel) to participate in the ASEAN Youth Tobacco Control Forum from 29 to 30 May 2017, where they will present their winning entries. Infographics should be printed on an A3 size poster. (Details of the forum will be sent separately.)
- Winners are responsible for obtaining their own passport and, if required, visa to travel to Thailand. Travel sponsorship will only cover economy airfare from/to the winner’s home country in ASEAN.
- Winning minors must provide written permission from parents or legal guardians to travel to Bangkok and participate in the youth forum.
- During the ASEAN Youth Forum, SEATCA will choose one over-all winner from all the participating countries, who will be awarded with a plaque of recognition.
- All participants, including winners, will receive a certificate of participation. All winners will receive an additional winner’s certificate.
- Webinar: 22 March (11am, Bangkok time) and 23 March (6pm, Bangkok Time)
- Submission of Concept note: Until 29 March 2017
- Deadline for Submission of entries: 30 April 2017
- Judging Period: 1-7 May 2017
- Announcement of Winners: 8 May 2017
- ASEAN Youth Tobacco Control Forum: 29-30 May 2017