E-Cigarette Maker JUUL Sued for Allegedly Targeting Young Users

15 April 2019
Zach Schlein

The complaint alleges the e-cigarette company and Altria Group knowingly withheld information from consumers, specifically teenage users, about the addictive nature of JUULs.

Juul electronic cigarette and packaging with nicotine warning.Juul electronic cigarette and packaging with nicotine warning. Photo: MaryCaroline/Shutterstock.com

A federal class action suit has accused electronic-cigarette manufacturer JUUL Labs Inc. of illegally underplaying the dangers of its product to expand its appeal among underage users.

The lawsuit was filed Monday in the U.S. District Court for the Middle District of Florida and names JUUL as a defendant alongside its parent company Altria Group Inc. and Philip Morris USA Inc., a separate subsidiary under the Altria umbrella. The complaint was brought by the parents of a 15 year-old Sarasota girl, who purportedly became addicted to nicotine through JUUL usage. The plaintiffs list seven causes for action against the defendants, including fraud and deceptive trade practices.

Juul compliant file PDF 3.1mb

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