The tobacco industry targets the youth to create a new market for their products. It employs a wide range of marketing tactics including attractive forms, sizes, affordable prices, and fun and fruity flavors that appeal to children as well as using social media to portray ESD as a lifestyle must-have for the youth. E-cigarette comes in the form of children’s toys, snacks, and gadgets, which cleverly disguises the dangerous devices behind a cute and fun facade and evading detection from authorities including parents and teachers.