Campaigns

Tobacco industry denormalization What this is about The Tobacco Industry Denormalization (TID) campaign is a regional initiative of SEATCA designed to expose and counter the deceptive tactics used by tobacco and nicotine companies to expand their business at the expense of public health. The campaign strips away the facade of these companies as “socially responsible” businesses, revealing […]

Tobacco Industry Interference FAQs What You Need to Know The tobacco industry continues to interfere with public health policies through misinformation, lobbying, and strategic manipulation. This interactive module highlights the most common tactics used by the industry—and the key facts that governments, advocates, and the public need to effectively counter them. Who Can Use This

Tobacco Industry Denormalization Campaigns Exposing the Fake “Tobacco Harm Reduction” Narrative #UnmaskingHarm #NicotineisPoison The truth is clear: there is no safe level of nicotine. This campaign exposes the strategies behind “Fake THR” — amplifying youth voices and real data to protect the young generation from being the industry’s next profit source. Nicotine is poison no matter the form. “Independent”

Social media cards #Breakfreefromnicotine Tobacco companies donated PPEs to legislators in the Philippines, who supported relaxing electronic smoking device regulation. The tobacco industry gives donations through charities to influence policy making, avoid higher taxes, and hide the environmental harms they cause. Governments must protect the environment and the health of persons in relation to the

Tobacco: Threat to our environment #Breakfreefromnicotine Tobacco negatively impacts the enviroment and causes significant damage throughout its cycle – from cultivation, manufacture, distribution, consumption, and post-consumption. Impact on land and agriculture 302,746Hectares of land in ASEAN are devoted to tobacco growing and curing(over 4 times the size of Singapore) 100000 Indonesia 10000 Philippines 10000 Thailand

Tobacco Taxation #Breakfreefromnicotine Increasing tobacco tax is a win for health and a win for the economy The tobacco industry exploits and benefits from Indonesia’s tobacco tax system, which is one of the most complicated in the world: multiple tiers with different tax rates for different types of cigarettes. Despite increases in tax rates, cigarettes

ENDs and HTPs Youth e-cigarette use in ASEAN countries #Breakfreefromnicotine Malaysia 1 % Philippines 1 % Brunei 1 % Indonesia 1 % Lao PDR 1 % Thailand 1 % Vietnam 1 % Cambodia 1 % In the ASEAN, tobacco industry allies are promoting the industry message for “risk-proportionate taxation and regulation”. Weaker regulations will enable

Our Campaigns TID Youth Ambassadors: World No Tobacco Day 2026 TID Youth Ambassadors: World No Tobacco Day 2025 Aoki x IQOS: A Collab We Don’t Need 2025 Protecting Children from Tobacco Industry Interference. World No Tobacco Day 2024 We have the power to fight back. World No Tobacco Day 2023 Tobacco: Threat to our environment

Corporate social responsibility (CSR) Did you know that the tobacco industry uses pretend charity to whitewash the many harms it has caused to the environment and communities worldwide? An industry that kills eight million people each year has no place in sustainable development. Governments should reject any form of charity from the tobacco industry. Tobacco Industry’s