HOW to advocate for the Health Promotion Fund?

Campaigning to increase/dedicated tax

  1. Key campaign strategies
  • Identify a campaign leader
  • Organize a coalition of supporters
  • Establish an evidence base
  • Assess public opinion
  • Plan an extensive public awareness campaign
  • Prepare draft legislation

Successful lobbying and advocacy for change

  • Case study: Victorian
  • Letter-writing campaign

Lessons learnt

  • Present a consistent, evidence-based rationale that is persuasive for decision-makers.
  • Specify the financing mechanism and use of the funds.
  • Pay close attention to implementation.
  • Form partnerships in all sectors of society for the establishment of an earmarked fund and to counter opposition.
  • Build strong political support, and use political champions.
  • Be patient and persistent, and identify opportunities for policy change.
  • Think globally while acting locally.

Key steps to success



Sign up to receive our monthly newsletter for the latest news and updates on our work in the ASEAN region and beyond.