A recent study published in Tobacco Control finds that Ireland’s point-of-sale (POS) display ban has had no significant short-term effects on retailers’ revenue beyond seasonal patterns or a general downward trend. Findings are based on analyses of weekly retail sales data from 2006-2009 and bi-monthly audit data from 2007-2009 collected by AC Neilson, Ireland.
Key Messages
- Point-of-sale tobacco promotion is a powerful form of advertising that is especially effective with youth and smokers trying to quit.
- Comprehensive bans of tobacco advertising, promotion and sponsorship reduce tobacco use.
- Comprehensive bans must include bans on advertising and product displays at the point of sale.
Additional Resources:
- To access fact sheets on tobacco advertising and promotion, including a fact sheet on point-of-sale tobacco promotion [English],visit: http://tobaccofreecenter.org/
resources/advertising_ promotion/fact_sheets
Full citation: Quinn C, Lewis S, Edwards R, McNeill A. Economic evaluation of the removal of tobacco promotional displays in Ireland. Tobacco Control. 2011;20:151-5.
A link to the abstract [English only] can be found at: http://tobaccocontrol.bmj.com/
Tobacco Control is an internationally peer-reviewed journal covering the nature and consequences of tobacco use worldwide. The journal is for health professionals and others in tobacco control and is a publication of the British Medical Journal.
If you have questions about the materials or how you can use them in your advocacy efforts, please email research@tobaccofreekids.org.
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