Dr. Regina Benjamin, U.S. Surgeon General, released Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General, which is the 31st Surgeon General’s report on tobacco since 1964. This latest report details important new facts about the epidemic of tobacco use among American youth ages 12 through 17 and young adults ages 18 through 25, including the epidemiology, causes, and health effects of this tobacco use and interventions proven to prevent it.
Links to the full report and supporting materials are provided below. Please share this e-mail with your tobacco control partners so that they, too, may use these tools and products in their tobacco control and prevention efforts, particularly as they relate to youth and young adults.
For quick access to links to all of the products listed below, including those housed on the Surgeon General’s Web site, please add the 2012 SGR Web page on CDC’s Smoking & Tobacco Use Web to your list of “favorite” Web sites.
· Full Report
This 900-page scientific report contains the latest science on the health consequences of tobacco use by young people; the epidemiology of tobacco use among youth and young adults; the social, environmental, cognitive, and genetic influences on the use of tobacco by young people; tobacco industry influences; and efforts to prevent tobacco use by youth and young adults.
· Executive Summary
This 24-page document summarizes the major content of the 2012 report as well as conclusions from each of the report’s five content chapters.
· Consumer Friendly Booklet
This easy-to-read, 20-page booklet presents the major content of the report in plain language and is designed to help parents, teachers, policy makers, health care professionals, and other concerned adults understand the importance of the report and how they can take a stand to protect young people from the devastating effects of tobacco use.
· Public Service Announcement
This public service advertisement, which features Dr. Regina Benjamin, U.S. Surgeon General, shows teens describing their futures if they used tobacco and makes it clear that smoking causes immediate damage that leads to health problems, even death.
A one-page overview of key findings from 2012 Surgeon General’s report.
This e-Card presents an important message from the report about how tobacco use adversely affects health.
· Electronic Copies
To download an electronic copy of the full report, executive summary, or consumer friendly booklet, visit the 2012 SGR Web page.
· Print Copies
Please note that these publications are in the process of being printed. To preorder print copies of the full report, executive summary, or consumer friendly booklet, visit CDC’s Smoking & Tobacco Use Web site and click on “Publications Catalog” or call toll free 1-800-CDC-INFO (1-800-232-4636). It is anticipated that they will be delivered by early May.
In conjunction with the 2012 Surgeon General’s report, CDC’s Office on Smoking and Health has launched a video contest called “Tobacco—I’m Not Buying It.” This contest invites youth ages 13-17 and young adults ages 18-25 to submit original videos that feature one or more of the key findings from the report.
Submissions will be reviewed for eligibility and then judged on the best use and depiction of key messages, recommendations contained in the report, and other criteria listed in the rules. CDC will award a $1,000 grand prize and three $500 runner-up prizes for each of the following categories (English and Spanish language submissions in both age-based groups) for a total of $10,000 in prizes.
Please share the Surgeon General’s Spotlight Facebook tab on CDC Tobacco Free with your communities and visit Challenge.gov for a complete list of contest rules. The video submission deadline is April 20, 2012.
Spreading the Word
OSH has also developed a number of Web-based and social media materials to get the word out about the new Surgeon General’s report and related information. Following are suggestions on how you can further support this communication effort.
· Feature Article
We Can Make the Next Generation Tobacco-Free
This article identifies key facts presented in the newly released Surgeon General’s report about preventing tobacco use among youth and young adults.
Smoking Harms Health From the Very First Puff
OSH offers a button that states and partners can upload to their Web sites to help promote the report and its related products and link users to related content on CDC’s Smoking & Tobacco Use Web site. The button is available in three sizes.
Tell others about OSH’s posting on CDC’s Everyday Health Widget.
Become fans of CDC’s Tobacco Free Facebook page.
Follow CDC Tobacco Free on Twitter and retweet key messages related to these new products.
Follow OSH on GovLoop. A post on GovLoop announces the significance of these new publications and encourages readers to visit the online feature article. GovLoop is a social networking site for the government community. It currently serves more than 50,000 members, including local, state, and federal government employees and contractors. Academics and students interested in government are also welcome to join.
Subscribe to CDC’s Smoking and Tobacco Use Main Feed to receive updates of new and recently changed content from CDC’s Smoking & Tobacco Use Web site on your browser or desktop.
· Web Site
Continue to access CDC’s Smoking & Tobacco Use Web site for helpful resources and the latest information.
· Mobile Site
Visit CDC/OSH’s mobile site on your smartphone or tablet to access key facts, quit support, and more.
· Text Messages
Subscribe to CDC’s Text Message service to receive regular text messages about a variety of health topics tailored to your interests, such as the new Surgeon General’s report on preventing tobacco use among youth and young adults.
CDC’s Office on Smoking and Health