COUNTERING tobacco industry is synonymous with “tobacco industry de-normalization” which involves strategic counter actions to reverse what the tobacco industry does to promote its products. Advocates can conduct counter actions on the types of activities listed below.

Type of tobacco industry tactics to counter

1. New innovative strategies by tobacco industry to increase sales
2. Industry violation of tobacco control legislation/regulations
3. Tobacco Industry interference tactics listed in FCTC Article 5.3 Guidelines