MONITORING is surveillance of the tactics and strategies employed by the tobacco industry to promote, advertise and sell their cigarette products as well as to circumvent the TC laws and regulations in place in the ASEAN countries. To monitor or monitoring of the tactics will be carried out using tools aptly developed to suit the countries’ and the region’s need
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brandawareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological andcomputer viruses.[showhide type=”typeA” more_text=”More” less_text=”Less” hidden=”yes”] It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive flash games, advergames, ebooks, images, or even text messages (Wikipedia).[/showhide]
|POS Product and Pack Design
Points of sale (POS) are public retail or wholesale places frequented by people of all ages. POS are usually the venues that tobacco industry also massively advertise and promote their cigarette products.
Corporate Social Responsibility (CSR) activities have become one of the key strategies of the industry to enhance its image and maintain legitimacy in both public and corporate spheres. According to the WHO, the tobacco industry CSR activities are “an inherent contradiction”, as the industry’s core functions are in conflict with public health policies to reduce the burden of tobacco.