Tobacco Advertising, Promotion, and Sponsorship
With millions of smokers either dying from tobacco-related illness or quitting smoking, it is crucial for the tobacco industry to keep recruiting new smokers to increase its profits. Since the majority of smokers begin before the age of 18, the logic of the industry dictates that it must somehow reach young people, and there is compelling evidence that much of tobacco industry advertising and promotion is directed at children and successfully recruit new tobacco users.
Hence Parties to the WHO FCTC recognize that a comprehensive ban on advertising, promotion and sponsorship would reduce the consumption of tobacco products (WHO FCTC Article 13).
The WHO FCTC requires all Parties to undertake a comprehensive ban on tobacco advertising, promotion and sponsorship within five years of ratifying the treaty. At its third session in November 2008, the Conference of the Parties (COP) adopted guidelines for implementation of Article 13 on tobacco advertising, promotion and sponsorship (decision FCTC/COP3(12)). These guidelines are available from the WHO FCTC website (http://who.int/fctc/protocol/guidelines/adopted/article_13/en/index.html).