With tobacco advertising and promotions being either totally or partially banned in the mass media in almost all countries in Southeast Asia, the tobacco industry has shifted its focus to do marketing communication at point-of-sale (POS) by displaying a number of cigarette packs or carton. This is the remaining principal avenue for tobacco industry. Cigarette pack displays at POS are aimed at keeping them visible and normal in the public’s mind. POS outlets are ubiquitous, and there is usually no control over their numbers which gives the tobacco industry an easy way to make cigarettes easily available. Since minors also visit retail outlets the packs positioned prominently at counters are visible to them as well.
