Less branding and more health warnings can reduce tobacco use in the European Union
14 June 2022 By Amitav Chakravarti, LSE A large-scale survey of 8,000 European citizens across 10 EU member states tested participants’ responses to health warnings in cigarettes and found that removing or reducing product branding and increasing the size of health warnings made cigarette packets significantly less appealing. Amitav Chakravarti writes that combined warnings provide an economical …
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