Tobacco Industry Denormalization Campaigns
Exposing the Fake “Tobacco Harm Reduction” Narrative
Nicotine is poison no matter the form.
“Independent” front groups echo the industry playbook to mislead the public
“Tobacco harm reduction” is a profit-driven narrative that endangers public health
When young people become addicted to nicotine, the tobacco industry is the only one that benefits
FCTC COP is a decisive moment for global health to choose public protection over the tobacco industry’s agenda
Expose the Lie Before It Becomes the Truth
This fact sheet uncovers how the tobacco industry disguises addiction as “harm reduction,” and how these narratives are deliberately shaped to influence youth and public health policy.
The Industry Promise vs. The Real Score
This infographic lays out the real impact of nicotine on young people; the science, the risks, and what’s at stake when we allow misleading “harm reduction” messaging to go unchecked.
Stop the Misinformation. Speak out.
Tobacco Industry Interference Campaigns 2025
Bold Visuals. Bold Voices
Our curated collection delivers powerful, visual messages that challenge the presence of tobacco and ESDs in spaces meant for youth. Each piece is a creative protest—expressive, unapologetic, and 100% tobacco-free.
The Facts: Straight Up
Get informed with our factsheet that breaks down the impact of tobacco and ESDs in everyday environments. Learn how these products are targeting your space and why it’s critical to take a stand.
See It. Get It. Share It
Quick, clear, and compelling—our infographic show how tobacco companies infiltrate youth spaces and what we can do to fight back.
TikTok
https://www.tiktok.com/@euroblv/video/7537546807467986183?_r=1&_t=ZS-8yo4NZFPDHu
https://www.tiktok.com/@euroblv/video/7536138626657193234
https://www.tiktok.com/@laos.youth.antism/video/7537661682445798674?_r=1&_t=ZS-8yoZcbvgrho
@msiayouthambassador Hi, Syarah here! So in conjunction with International Youth Day, ive asked some students at my university to do a lil bit q n a w me! Enjoy the video! #NOTINMYSPACE #NOMORETOBACCO #malaysia #seatca @SEATCA
♬ ♡ ᶫᵒᵛᵉᵧₒᵤ ♡ - SoBerBoi
The 2025 World No Tobacco Day theme “Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products,” highlights how the industry uses deceptive marketing, including flavors, to attract youth. Despite their health risks and addictive potential, flavored tobacco and recreational nicotine products are falsely promoted as “less harmful” alternatives to cigarettes. This fact sheet explores flavor marketing tactics, regulatory trends, and the urgent need for a comprehensive flavor ban to safeguard the public, especially youths.
WNTD 2025 Art cards and Factsheet
Flavors are a core strategy used by the tobacco industry to attract and hook youth.
Youth-centric marketing tactics
Health harms and addiction risks
Youth Ambassador Activities
Meet the voice of the next generation in the Tobacco Industry Denial (TID) campaign for World No Tobacco Day 2025. Follow our Youth Ambassador on social media to see how they’re inspiring change, raising awareness, and mobilizing youth across the region for a tobacco-free future.
TikTok
@laos.youth.antism Ep1️⃣ Has started don’t forget to follow the next Ep . . . . . . #seatca #youth #laos #laosyouth #NewGeneration #genz #youthempowerment #youthantismoking #antismoking #nosmoking #novaping #NoMoreTobacco #WNTD2025
♬ เสียงต้นฉบับ - Laos Youth Anti-Smoking - Laos Youth Anti-Smoking
@laos.youth.antism Ep1️⃣ Has started don’t forget to follow the next Ep . . . . . . #seatca #youth #laos #laosyouth #NewGeneration #genz #youthempowerment #youthantismoking #antismoking #nosmoking #novaping #NoMoreTobacco #WNTD2025
♬ เสียงต้นฉบับ - Laos Youth Anti-Smoking - Laos Youth Anti-Smoking
https://www.tiktok.com/@euroblv/video/7499866923685924104?_t=ZS-8w1TemOAq6J&_r=1
@sokhomarethvatey តើទិវាពិភពលោកគ្មានថ្នាំជក់ប្រារព្ធឡើងនៅថ្ងៃណា?? ប្រធានបទឆ្នាំនេះនិយាយអំពីអ្វី? #NoMoreTobacco #WorldNoTobaccoDay #WNTD2025 #BanFlavorsProtectYouth #FlavorTraps #WHO #SEATCA #CMH #MoEYS #MoH #YouthAmbassador
♬ original sound - Amrethvatey - Amrethvatey
WNTD activity
