5 October 2025
Vietnam has launched its first-ever smoke-free hotel ranking to promote sustainable tourism by ensuring healthier travel environments. This initiative addresses the growing public health concerns related to smoking, aligning with the country’s broader goals of becoming a greener, more eco-conscious travel destination. By incentivizing hotels to adopt smoke-free policies, Vietnam aims to improve the quality of its tourism sector while enhancing its global competitiveness as a safe and sustainable destination for travelers.
Vietnam has introduced its pioneering nationwide hotel ranking system that emphasizes smoke-free environments, marking a significant step toward fostering a sustainable tourism sector. The launch of the “Smoke-Free Hotel Ranking 2025” is a collaborative effort between the Ministry of Culture, Sports, and Tourism, the Tobacco Harm Prevention Fund, and Van Hoa (Culture) newspaper. It was unveiled on Friday in Hanoi, setting a new standard for the hospitality industry.
This initiative comes in response to the alarming statistics related to smoking and its detrimental effects on public health. According to the World Health Organization (WHO), more than 100,000 people in Vietnam die annually from smoking-related illnesses, including diseases caused by secondhand smoke exposure. The health risks are not limited to smokers themselves but extend to millions of others, especially vulnerable groups such as women and children, who are often involuntarily exposed to toxic smoke.
Research indicates that non-smokers who are frequently exposed to cigarette smoke have a 20 to 30 percent higher likelihood of developing lung cancer. Furthermore, they face a 25 to 30 percent increased risk of heart disease and related fatalities. This data highlights the severe health risks associated with secondhand smoke, particularly in public spaces like hotels and restaurants. These venues, often seen as places of relaxation and comfort, have been identified as some of the most concerning areas for secondhand smoke exposure.
The issue is compounded by the fact that these health risks are not confined to the individuals directly exposed to the smoke. They also affect the overall quality of the environment, diminishing the comfort and well-being of guests who expect a smoke-free atmosphere when booking accommodations. Hotels, which should offer a tranquil and healthy setting, instead contribute to a growing public health crisis. Additionally, the presence of tobacco smoke undermines Vietnam’s appeal as a tourist destination, particularly in comparison to regional competitors where smoke-free hotels have already become the standard.
Vietnam’s new smoke-free hotel ranking system targets hotels rated three stars and above. By implementing this system, the country aims to set a strong example within the tourism industry. Hotels that promote smoke-free environments will be recognized for their commitment to public health and sustainability, with the ranking serving as a tool for travelers to make informed decisions about where to stay. This initiative aligns with Vietnam’s broader goals for the tourism sector, which aims to enhance the country’s reputation as an eco-friendly and health-conscious destination.
The government’s move is expected to significantly impact the tourism industry, which is a crucial part of the national economy. With nearly 15,000 hotels in the country, including about 2,800 rated three stars or higher, the potential for widespread adoption of smoke-free policies is vast. The ranking system will encourage more hotels to adopt tobacco-free practices, creating a domino effect across the sector.
Moreover, the smoke-free hotel ranking serves as a major step toward reinforcing Vietnam’s image as a green tourism destination. By ensuring that a significant number of hotels commit to providing healthier, smoke-free environments, the country hopes to bolster its standing in the global tourism market. This move also aligns with international efforts to promote sustainable and responsible tourism practices, catering to the growing number of eco-conscious travelers who prioritize destinations with strong health and environmental standards.
The new system is designed to motivate both existing and new hotels to implement smoke-free policies. As the demand for healthier travel experiences rises, especially among families, non-smokers, and international tourists, the smoke-free hotel ranking will give these businesses a competitive edge. It allows guests to choose accommodations that align with their preferences for a cleaner, safer environment, ultimately enhancing their overall travel experience in Vietnam.
Additionally, this initiative can lead to broader cultural shifts within the hospitality sector. By recognizing and promoting smoke-free hotels, Vietnam is encouraging the hospitality industry to embrace greater responsibility in ensuring public health and safety. Hotels participating in the ranking will likely see a surge in guests who value their commitment to creating a smoke-free, environmentally sustainable space, leading to greater customer satisfaction and loyalty.
Ultimately, the introduction of the “Smoke-Free Hotel Ranking 2025” is a key development in Vietnam’s ongoing efforts to create a healthier, more sustainable tourism industry. This system not only addresses pressing health concerns but also helps position the country as a modern, forward-thinking destination for global travelers. With nearly 3,000 three-star and higher-rated hotels in Vietnam, this initiative has the potential to shape the future of the country’s hospitality sector, ensuring that it remains competitive in the international tourism market while prioritizing public health and environmental sustainability.