- Limited budgets for health promotion and tobacco control, particularly in low- and middle-income countries
- To diminish health, social and economic costs from non-communicable diseases
- Securing long-term investment for improving health
- To supplement health insurance or universal health care policy
- Funding a range of health-related initiatives
- Making the Polluter Pays
- Other alternatives sustainable funding sources
- International obligations: WHO FCTC/UN Declaration