WHY is taxing tobacco so important?

  • Direct health and other benefits of tax increases
  • Countering the tobacco industry
  • A fair return to smokers
  • Ability to fund a range of health-related initiatives
  • A long-term investment
  • A means to replace tobacco advertising and sponsorship
  • A lasting funding source, despite change
  • Less susceptible to diversion of funding for purposes other than health promotion


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