World No Tobacco Day 2011 Theme: The WHO FCTC

World No Tobacco Day 2011

Theme: The WHO Framework Convention on Tobacco Control

13 January 2011 – The World Health Organization (WHO) selects “The WHO Framework Convention on Tobacco Control” as the theme of the next World No Tobacco Day, which will take place on Tuesday, 31 May 2011.

The WHO Framework Convention on Tobacco Control (WHO FCTC) is the world’s foremost tobacco control instrument. The first treaty ever negotiated under the auspices of WHO, it represents a signal achievement in the advancement of public health. In force only since 2005, it is already one of the most rapidly and widely embraced treaties in the history of the United Nations, with more than 170 Parties. An evidence-based treaty, it reaffirms the right of all people to the highest standard of health and provides new legal dimensions for cooperation in tobacco control.

World No Tobacco Day 2011 will be designed to highlight the treaty’s overall importance, to stress Parties’ obligations under the treaty and to promote the essential role of the Conference of the Parties and WHO in supporting countries’ efforts to meet those obligations. The Conference of the Parties is the treaty’s central organ and governing body.

The world needs the WHO FCTC as much as, if not more than, it did in 1996 when the World Health Assembly adopted a resolution calling for an international framework convention on tobacco control. Tobacco use is the leading preventable cause of death. This year, more than 5 million people will die from a tobacco-related heart attack, stroke, cancer, lung ailment or other disease. That does not include the more than 600,000 people – more than a quarter of them children – who will die from exposure to second-hand smoke. The annual death toll from the global epidemic of tobacco use could rise to 8 million by 2030. Having killed 100 million people during the 20th century, tobacco use could kill 1 billion during the 21st century.

As with any other treaty, the WHO FCTC confers legal obligations on its Parties – that is, on the countries (and the European Union) that have formally acceded to it.

Among these obligations are those to:

  • Protect public health policies from commercial and other vested interests of the tobacco industry.
  • Adopt price and tax measures to reduce the demand for tobacco.
  • Protect people from exposure to tobacco smoke.
  • Regulate the contents of tobacco products.
  • Regulate tobacco product disclosures.
  • Regulate the packaging and labeling of tobacco products.
  • Warn people about the dangers of tobacco.
  • Ban tobacco advertising, promotion and sponsorship.
  • Offer people help to end their addictions to tobacco.
  • Control the illicit trade in tobacco products.
  • Ban sales to and by minors.
  • Support economically viable alternative to tobacco growing.
The treaty also recognizes the importance of international cooperation and of helping low- and middle-income countries to meet their treaty obligations.

The campaign will focus on the following key message: that countries must fully implement the treaty to protect present and future generations from the devastating health, social, environmental and economic consequences of tobacco consumption and exposure to tobacco smoke.

Other key messages will include:

  • The treaty embodies the desire and commitment of scores of governments and millions of people to have a tobacco-free world.
  • The Parties to the treaty should fulfil their obligation to fully implement it.
  • Individuals should encourage and help their governments to fulfil that obligation.
  • The treaty should be duly appreciated by institutions and individuals alike as a landmark in the history of public health and the world’s foremost tobacco control instrument.
  • WHO and the Conference of the Parties stand ready to help countries meet their obligations under the treaty and its related guidelines.

The treaty has already proved its efficacy in the fight against tobacco.

Nevertheless, as the Secretariat of the treaty explained in its recent Reports of the Parties and global progress in implementation of the Convention: key findings, “Implementation rates continue to vary substantially between different policy measures.”

More must be done for the treaty to reach its full potential, as the Parties themselves recognize. At their recent meeting in Punta del Este, Uruguay, they urged all countries to ratify the treaty, to fully implement its provisions and to adopt its guidelines. Furthermore, they reaffirmed their commitment to prioritize the implementation of health measures designed to control tobacco consumption.

On World No Tobacco Day 2011, and throughout the following year, WHO will urge countries to put the treaty at the heart of their efforts to control the global epidemic of tobacco use.

By heeding WHO’s call, countries will enhance their ability to significantly reduce the toll of tobacco-related diseases and deaths in line with their treaty obligations.


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