All cigarettes in Thailand will be sold in dull packaging starting 10 Sept 2019

Bangkok, 29 August 2019: Noting that tobacco companies have started complying with Thailand’s Standardized Packaging Regulation two weeks ahead of the required deadline, the Southeast Asia Tobacco Control Alliance (SEATCA) commends Thailand being the first country in the ASEAN Region and Asia at large to usher in standardized tobacco packaging.

Starting 10 September 2019 with a 90-day full phase-out of old cigarette stocks by 8 December 2019, all cigarettes in Thailand must be sold in drab brown-colored packs with cigarette brand names printed in a standardized font type, size, color, and location, without brand colors or logos.  The new standardized packaging complements Thailand’s pictorial health warnings, which occupy the upper 85 per cent of the front and back panels of packs, currently the largest in ASEAN.

“We congratulate the Thai government for this important public health milestone and urge the Ministry of Public Health to strictly monitor compliance and impose penalties on tobacco companies that do not abide by the new law,” said Dr. Ulysses Dorotheo, Executive Director of SEATCA.

Standardized packaging reduces the attractiveness of tobacco products, eliminates tobacco packaging as a form of advertising, and increases the noticeability and effectiveness of pictorial health warnings. More importantly, this also reduces youth initiation to tobacco use by restricting the tobacco industry’s ability to market to young people, encourages quitting among current tobacco users, and helps prevent ex-users from relapsing.

Thailand joins 15 other countries that already require standardized tobacco packaging, namely Australia, France, the United Kingdom, Norway, Ireland, Hungary, New Zealand, Turkey, Saudi Arabia, Singapore, Canada, Uruguay, Slovenia, Belgium, and Israel. At least 13 other countries are in varying stages of introducing standardized packaging laws. 

Singapore will be the second ASEAN country to implement this important tobacco control measure. Its Tobacco Regulations 2019 require that all tobacco products (including cigarettes, cigarillos, cigars, beedies, ang hoon and other roll-your-own tobacco products) must fully comply with standardized packaging starting 1 July 2020.

“Implementing this life-saving measure contained in the WHO Framework Convention on Tobacco Control (FCTC), Singapore and Thailand have blazed a path that neighboring ASEAN countries must follow,” said Dorotheo. 


Wendell C Balderas, Media and Communications Manager – SEATCA
Email: | Mobile: +63 999 881 2117 ##


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SEATCA is a multi-sectoral non-governmental alliance promoting health and saving lives by assisting ASEAN countries to accelerate and effectively implement the evidence-based tobacco control measures contained in the WHO FCTC. Acknowledged by governments, academic institutions, and civil society for its advancement of tobacco control movements in Southeast Asia, the WHO bestowed on SEATCA
the World No Tobacco Day Award in 2004 and the WHO Director-General’s Special Recognition Award in 2014.


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