E-cigarette promotion is pervasive in the digital world: The “shared environment” of today’s youth

9 June 2021

Renee D Goodwin, PhD, MPH. Source: Oxford Academic

E-cigarettes are now the most commonly used tobacco product among youth.1 E-cigarette use initiation is associated with increased risk of escalation to combustible tobacco and cannabis use among adolescents and young adults.2 In this issue, several innovative studies shed light on the often hidden but modifiable exposures that may be contributing to the increasing popularity of e-cigarette use among young people and provide clear, actionable steps that are within the FDA’s authority toward helping young people avoid initiating nicotine use via e-cigarettes.

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