Influence of cigarette packet branding and colours on young male smokers’ recognition, appeal and harm perceptions of tobacco brands in Cambodia: a mixed-methods study
21 September 2022 By Thomas Stubbs, Victoria White, Hua-Hie Yong, Chhea Chhordaphea, John W Toumbourou, BMJ Journals Abstract Objectives To explore how cigarette packet branding and colours influence young male smokers’ perceptions of tobacco brands in Cambodia. Design Mixed-methods study. Setting Worksites, living accommodations, a university and public locations in Phnom Penh, Cambodia. Participants 147 male Cambodian smokers (18–24 years). Interventions Participants were shown mock-up …
