Ferrari reveal new logo design, 08/07/10

Ferrari have changed their controversial racing team logo, with the new design to come into force from January 1 next year.

The team were recently criticised regarding the barcode emblem that had previously adorned their cars and is still on display on the team uniform.

Given Formula One’s ban on tobacco advertising, angry lobbyists claimed the barcode was too closely associated with Marlboro cigarettes, the primary brand of sponsors Philip Morris.

It resulted in Ferrari stripping the barcode from their cars ahead of the Spanish Grand Prix in Barcelona in early May as it had been prominently on show on the engine cover.

The new arrangement is more angular in shape, and still bears the trademark Prancing Horse and the words ‘Scuderia Ferrari’.

At the unveiling inside the team’s motorhome in the Silverstone paddock ahead of this weekend’s British Grand Prix, team principal Stefano Domenicali said: “All the activities relating to the racing department will use this logo.

“It will be on the cars, uniforms, drivers’ overalls and Ferrari driver academy activities.”

Regarding Philip Morris, Domenicali added: “We share with our main sponsor all our graphics, and this is something we have done together.

“I can confirm our team name will still be Scuderia Ferrari Marlboro. There will be no change.”



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